Easily deploy and retrieve the cable and eliminate the mess on the deck of the boat or dock. We will not dispute that this looks like a bucket with a knob on top, but it is the most efficient bucket we have ever seen. If ordered at the time of purchase we will ship the camera and cable in the bucket for orders of 350' and below. Larger cable orders require that the cable management system is shipped independently to avoid damage in shipping (especially on international orders)